D.I.D and race legend Valentino Rossi have been in a brand relationship for two decades now and will continue his position as a D.I.D Brand Ambassador through 2024.
Signing of a new three-year agreement will continue Rossi as the Global Brand Ambassador for D.I.D whereas D.I.D will continue its support as an official Technical Partner of the VR46 Riders Academy, VR46 Ranch, and the Mooney/VR46 race team in Moto2 and MotoGP.
Hirofumi Araya, President of Daido Kogyo Co., Ltd. said "D.I.D and Valentino share a common mutual desire to improve riders' performance and contribute to foster the future talents in two-wheel motorsports. On the racetrack, D.I.D will continue to use the most innovative materials and technologies to co-develop chains with him that can be safely used and enjoyed by riders all over the world, so to increase the joy of motorcycle riding."
Last year D.I.D launched is first co-branded chain product with Rossi - the D.I.D X VR46. We also released "The Doctor" chain - a newly designed 460-piece limited edition chain that was test-approved by Rossi and was directly derived from the chain that is supplied to MotoGP teams. "The Doctor" sold out immediately and a second limited edition chain is currently in the design phase in Japan.
Rossi commenting on the extension stated: "I have been using D.I.D on the track for many years, and now I am very glad to extend this partnership as their expertise and great technology can support me and our VR46 Riders Academy racers on the track and during our training activities."
The long-standing partnership continues!